Вывод названия атрибута за место Выберите - Управление атрибутами, характеристиками и т.п.

<option value="0">Выберите</option>

<option value="0" hidden>Цвет</option>
<option value="4">Белые</option>
<option value="5">Розовые</option>

 if ($jshopConfig->product_attribut_first_value_empty){
$first = array();
$first[] = JHTML::_('select.option', '0', _JSHOP_SELECT, 'val_id','value_name');
$options = array_merge($first, $options);
}

$first[] = JHTML::_('select.option', '0', _JSHOP_SELECT, '<?php print $attribut->$v->name ?>');

<?php print $attribut->$v->name ?>

<?php print $v->name ?>

var_dump( $attribut) ;
$first[] = JHTML::_('select.option', '0', _JSHOP_SELECT, '<?php print $attribut->$v->name ?>');

$first[] = JHTML::_('select.option', '0',$v->name, '<?php print $attribut->$v->name ?>');

...
defined('_JEXEC') or die();
include_once JPATH_JOOMSHOPPING.'/models/productlistinterface.php';
var_dump ($attribut);
..................................
if ($jshopConfig->product_attribut_first_value_empty){
$first = array();
$first[] = JHTML::_('select.option', '0',$v->name, '<?php print $attribut->$v->name ?>');
//$first[] = JHTML::_('select.option', '0', _JSHOP_SELECT, 'val_id','value_name');
$options = array_merge($first, $options);
}

 $first[] = JHTML::_('select.option', '0', $v -> name , 'val_id','value_name');